A few years ago, a lovely colleague of mine had this small book on her desk (Maria, I’m looking at you kid!). Titled The B2B Content Marketing CookBook, it very quickly and succinctly walked you through different strategies on how content marketing can aid lead generation.
Love the analogy with recipes (being a foodie, what did you expect?!). Let me know if this inspires you to whip up some great content marketing pieces!
Asad Malik, @asadmaliksimba